Retour Labs · Brand Identity Build™London --:--:--

We build brands people come back to.

Full brand worlds for product brands: the mark, the product in 3D, the campaign and the reels. Then the store and the email that bring the customer back.

7 brand worlds3D product films10 email worldsShopify · Klaviyo
Showreel · RETE
3D · GLASS VEIL
OSEI · RETE
TOMÁS · KALD
ORBIT · SILA
01 · Work

Selected work

Swipe through. Tap any project for its full identity profile: mark, colour, world, motion, vision board.

01 / 01
02 · 3D product

Your product, built in 3D

Modelled from the real spec, lit like a studio shoot, then filmed. One build gives you the film, the stills and a live model for your site.

01 / 01
03 · Email

Emails people open twice

Every campaign gets its own world: palette, type, cast and way of selling. Tap one to see the whole send.

01 / 01
Ten sends, scrolledreel
04 · Reels

Every brand moves its own way

Each brand owns its reel styles. No two brands share one.

01 / 01
KALDflipboard
RETEvortex
SILAecho
SÉRACmodular
VAERNmarquee
SALTEpunch
Retour Labsmoodwall
05 · Identities

Every logo has a reason

Tap “How it’s built” to see the construction behind each mark.

01 / 01
Retour Labs logo

Retour Labs

One r, and the same r turned 180°: a loop that comes back.

RETE logo

RETE

A vessel splitting at 30°, the net that keeps a fox warm.

SILA logo

SILA

Everything cut at 14°, the slice on the bottle top.

KALD logo

KALD

−40, the one temperature where °C and °F meet.

SÉRAC logo

SÉRAC

A split block of glacier ice with a viper-yellow top.

VAERN logo

VAERN

Danish for protection: three lines of North Sea rain.

SALTE logo

SALTE

Salt grows as a cube, so the full stop became a grain.

06 · Process

How we build

The same five steps for a 3D film, an email or a whole brand. You see the work at every step.

  1. 01

    One photo, one message

    Send the product and who it is for. We reply with a first direction, usually within a day.

    A first direction
  2. 02

    Measure first

    Real dimensions from your spec, colours read off your references as numbers, every source written down before anything is made.

    BriefReference board
  3. 03

    Build it in code

    Products modelled in Blender from one script, emails designed in HTML. Every look is a setting, so a change is quick and repeatable.

    3D modelEmail system
  4. 04

    Render, look, fix

    We open every frame at full size next to the reference and fix one cause at a time. A frame under 8 out of 10 does not ship.

    QA on every frame
  5. 05

    Ship every format

    Films in 9:16 and 4:5, stills, a live 3D model for your site, emails sliced and scheduled in Klaviyo.

    FilmsStillsLive 3DKlaviyo
07 · Build

Brand Identity Build™

Six stages, in order, for every brand. You see each one before the next starts.

01 / 01
The idea
Stage 0101 / 08

The idea

One meaning drives everything.

Identity
Stage 0202 / 08

Identity

Name, mark, colour, type.

Product
Stage 0303 / 08

Product

The hero object, designed and locked.

Vision board
Stage 03+04 / 08

Vision board

The rules before a single frame.

Sketch
Stage 03+05 / 08

Sketch

Every part drawn, measured, annotated.

Cast + mascot
Stage 0406 / 08

Cast + mascot

Original faces and one creature.

Worlds
Stage 0507 / 08

Worlds

Built sets, shot like a campaign.

Rollout
Stage 0608 / 08

Rollout

Slides, site, app, reels, email.

08 · Packages

Pick where to start

Every project starts with one product photo and a short message.

01 / 01
01 · Full world

Brand Identity Build™

The whole system, from meaning to reels.

  • IdentityName, mark, colour, type
  • Product + worldHero object, cast, sets
  • Vision board + sketchBefore a single frame
  • RolloutCarousel, site, reels
Ask about this →
02 · 3D product

Show it before it ships

Your product modelled from the spec and filmed.

  • 3D modelFrom your spec sheet
  • Product film9:16 and 4:5
  • StillsHero and detail
  • Live 3D pageFor your site
Ask about this →
03 · Brand

Make it unforgettable

Identity and imagery, shown in use.

  • Naming + identityLogo, type, colour
  • Product imageryStills + film
  • ReelsSignature styles
Ask about this →
04 · Store

Make it easy to buy

Shopify, built on a copy and checked first.

  • Shopify sitesHome, product, cart
  • Conversion + speedAudits, fixes
  • CRM + toolsDashboards
Ask about this →
05 · Retention

Make them come back

Klaviyo flows and designed campaigns.

  • Core flowsWelcome to win-back
  • Weekly campaignsDesigned sends
  • ReportingWhat email earns
Ask about this →
09 · Instagram

On Instagram

Every brand world drops there first.

01 / 01
10 · Start

Send one photo of your product.

Tell us what you sell and who it is for. We come back with a first direction for your brand world.

Message usPackages

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