Brand · Store · Retention studio, UK
Brand worlds, Shopify stores and Klaviyo email for product brands. One studio, one standard, from the first sketch to the next order.
01 · Work
Client work and the concept brands we build to show what is possible. Open any project for the full story.
02 · Marks
The marks we have drawn, what each one means and how it was built. Every logo opens to show its construction.
Retour is French for return. The mark is one rounded corner drawn once and turned back on itself, a loop that ends where it began, because the studio exists to bring customers back.
One path, rotated 180° about its centre. The wordmark is set lowercase so the symbol carries the weight.
A sérac is a tower of glacier ice. The symbol is a block of ice drawn in three faces with the seams left open where it fractures, and the top face carries the yellow of the golden eyelash viper the brand is built around.
An isometric cube on a 30° grid, split into three separate faces with an even gap. The wordmark is wide caps with the accent kept on the É.
Kald is Scandinavian for cold. The tag reads −40, the one temperature where Celsius and Fahrenheit meet, so it means the same thing everywhere the goggles go. The tag is drawn like a lens.
Extra wide caps so the name stretches like a goggle strap. The −40 sits in a rounded frame cut to the proportions of the lens, set in a lab mono.
Værn is Danish for protection. The mark is three lines of rain falling at an angle, the way it comes in off the North Sea, set beside tall condensed capitals that stand up to it like a coat collar.
Three identical parallelograms, evenly spaced, each leaning at the same angle. The wordmark is condensed caps with open tracking so it reads at the size of a woven label.
A mineral body wash named for salt. Salt grows as a perfect cube, so the full stop after the name became a single square grain, sitting on the baseline like a crystal left on skin.
Set in a wide geometric sans with open tracking. The square is 0.16 em, one tenth of an em clear of the E, and sits on the baseline.
03 · Services
Every service sits in one of three places: how your brand looks, where it sells, and what brings customers back.
Identity and the world around it, shown in use before you print a thing.
Shopify built on a copy of your theme and checked before anything goes live.
Klaviyo flows and campaigns, each send with imagery made for it.
04 · Process
Three steps. You always know what is happening and what comes next.
A written read of your brand, store and email: what earns, what leaks, what to fix first.
We design and ship the fix, from a full brand world to new flows, checked before it goes live.
Ongoing campaigns and creative, with a monthly report on what came back.
05 · Start
Tell us what you sell and who it is for. One photo of your product is enough to start the conversation.
